SEO Is Best When You Do These 3 Things
SEO can be a perplexing topic. But it can be so much simpler. The SEO field is saturated with a vast variety of strategies. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
Regardless, SEO is not just one strategy. You may think SEO is one strategy, when in reality it s a bigger marketing method that has that one strategy as an essential part. You can only succeed in SEO with all the right components intact. Here are just some of the essential elements of a solid search engine optimization strategy:
Make Your Site Well-Structured
This cannot be emphasized enough. You can do everything that most of the experts tell you in order to make your site easier to index – develop on WordPress, have an XML sitemap, submit it in Search Console, etc. etc. etc. – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site s ability to rank well in the long run. It is better to set it up right the first time than to have to repair it later on.
So do it right the first time. Categorize different keyword-targeted pages, make sure the URL is not padded, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. The site will be much more crawlable, due to its organized structure. Taking this one simple measure will mean less time and money spent later if you have to fix something.
In addition, when you hire http://tripleagentdigitalmedia.com/mississauga-seo/, it will make their job easier, and their budget will be spent much more effectively, so you expect to see results faster for the same cost.
Bad Website Tech
If you re using a certain website builder, did you know it could be making the job harder? It s true. Whether it s not in line with Google s SEO guidelines, having a mess of cluttered HTML code in its source, or it takes very long to load, there are many different things about your website that could be bogging down performance, and you don t know about it.
First, see if your site is performing badly. You can use a speed optimization toolsuch as Google PageSpeed Insights, GTMetrix or WebPageTest to see how the website loads. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, next you find out if your page builder is still causing problems. It could be – you just have to check on an empty page.
The best suggestion is to switch to a site builder that is much faster and SEO-friendlier, such as WordPress or GroovePages.
Make Your Content Make Sense
You don t want your SEO content to be spam. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
For good article optimization, use a scientific analysis of your competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you value your business time, we recommend hiring a good Triple Agent SEO Mississauga.
Hire an SEO Consultant
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Work on these tips, and you ll be much better prepared, spending less time and money when you hire an agency such as Triple Agent SEO Mississauga for the rest of your search engine optimization.